While collaborating with the founder of Juniper and Tonics, we set out to define a brand direction that captured a sense of refined simplicity—an intersection of modern elegance and botanical inspiration. The concept drew from blending organic forms with contemporary design sensibilities. From the start, the goal was to create a brand that felt fresh, elevated, and memorable. The logo was designed to embody that balance: minimal yet expressive, featuring subtle botanical cues that tied back to the name and essence of the brand.

Beyond the logo, every touchpoint was crafted to maintain a cohesive visual narrative. We designed all brand collateral—including packaging, stationery, and marketing materials—with a consistent tone and tactile sophistication.

The website extended this aesthetic into a digital experience that felt immersive and intuitive, combining clean layouts, soft color palettes, and thoughtful typography. Together, these elements shaped a complete brand identity that reflected Juniper and Tonics’ commitment to craft, clarity, and timeless design.