COsta

Developing the Costa brand focused on creating a modern, simple, and approachable identity that reflects both its contemporary vision and commitment to sustainability. The goal was to strip away unnecessary complexity, highlighting clarity, elegance, and authenticity at every touchpoint. By embracing clean lines, minimal typography, and a restrained color palette, the brand communicates confidence and sophistication while remaining warm and inviting.

Sustainability was central to the brand’s evolution, informing not just the messaging but also the design decisions across products, packaging, and digital experiences. Materials, visuals, and storytelling were carefully aligned to reflect Costa’s environmental values, creating a brand that feels purposeful and responsible.

The result is a cohesive identity that balances modern simplicity with a deep connection to sustainability, appealing to a conscious, design-minded audience while staying true to the essence of the brand.