Echo

The Echo rebrand for a multifamily development focused on creating a distinct, modern identity that resonates with urban living while reflecting a sense of community and connection. The goal was to move beyond generic apartment branding and craft a narrative that highlighted lifestyle, design, and experience. Every element—from the logo to typography and color palette—was carefully chosen to feel contemporary, approachable, and memorable, giving the development a strong, recognizable presence in a competitive market.

Beyond the visual identity, we developed a comprehensive suite of branded collateral, including signage, digital assets, and marketing materials, ensuring consistency across all touchpoints. The rebrand was designed to communicate the development’s unique character and appeal to a broad audience of renters seeking style, comfort, and community.

The result was a cohesive brand that not only elevated the property’s perception, but also helped drive engagement and interest across both digital and physical channels.